Legit Group is a multi-brand cloud kitchen designer and operator. By better understanding customer perception and implementing technology, it aims to maximize utilization of kitchen resources, control food costs through better predictive modeling of customer demand, and increase food deliveries more scientifically.
As a UI designer from the design team, I was given the responsibility to participate in the Outlet Team, which is focused on supporting all operational needs of each Legit Group outlet branch in terms of digitizing process systems, increasing efficiency starting from the preparation process, cooking, cashiering to issues related to increasing customer satisfaction. The goal of digitizing all these processes is to increase the scalability of the business model.
From each process, there are several products that become the main platform for the workers at the outlet to support their needs. At the outlet, there is a digital ecosystem that covers the continuity of the process starting from receiving orders from various aggregators such as Grab Food, GoFood and ShopeeFood through Middleware supported by the Point of Sales (POS) system, Cooking supported by the Kitchen Display System (KDS) for the cooks to efficiently know what orders need to be cooked along with the collaboration with the cashier who ensures that the order details and what the cook is cooking match through the Checker Display System (CDS), then the delivery drivers can monitor the cooking process through the Queue Display System (QDS). From all these products, there are workers who set all the menus and stocks through the Outlet Management System (OMS) platform, which is integrated with the digital ecosystem in each outlet.
As the name suggests, Middleware basically acts as an intermediary between the aggregator and the rest of the platform ecosystem. One of its functions is to collect all orders from different aggregators, organize promotions and menu availability, and even manage employee schedules and exchanges between outlets.
